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LAist headquarters in Pasadena where the sign greeting visitors lists the overall company name Southern California Public Radio and the public facing LAist name side-by-side. The website accessed via SCPR.org and KPCC.org has now merged with LAist.com.Alejandra “Alex” Santamaria, a media sales veteran who most recently served as interim president/general manager and VP, Director of Sales for Univision Los Angeles, has been named president and CEO of LAist.
In an interview, Santamaria said she was drawn to LAist’s mission of serving Southern Californians, which she also focused on during her career at Univision, specifically empowering Latino audiences.
Santamaria says she plans to come into LAist with an open mind to see what opportunities exist to grow revenue. From seventh to 12th grade, she was bused to the Los Angeles Center for Enriched Studies, a magnet school in Mid-City. After graduating college from Loyola Marymount, she got her start in her media career as an intern at Univision Los Angeles in 1992. From there, she was hired as a research analyst, and moved up the ranks.
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