A new survey reveals that a growing number of Brits believe calling a home phone feels more personal and attentive than reaching someone on a mobile. Despite the rise of digital communication, many miss the nostalgia and connection of landline calls, particularly for staying in touch with older family members and having long, uninterrupted conversations.
With Valentine’s Day just a few hours away, many people will be dashing to buy last-minute chocolates and flowers - but could the most heartfelt gift be something far simpler? In a world dominated by text messages and social media DMs, a more dated means of communicating may be more romantic.
Fast forward to today, and instant messaging and voice notes have replaced that magic. However, Zen Internet's research reveals that Brits are craving a return to more meaningful connections, and the landline call might just be the answer. Among those who prefer texting or other forms of communication to phone calls, 25 per cent of Millenials and 24 per cent of Gen Z say they don’t enjoy speaking on the phone. In contrast, only 10 per cent of Baby Boomers share the same sentiment.
Dean Burdon, Customer Experience Director, at Zen Internet, said: “While younger generations might scoff at the idea of picking up the landline, they may be missing out on something truly special. In a world where digital conversations are fleeting, a phone call requires presence, effort, and intention – all hallmarks of genuine love and care.
Relationships LANDLINE ROMANTIC COMMUNICATION SURVEY DIGITAL
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