More than 50 scientists were involved in its development
An eager crowd gathered outside Boots in Nottingham's Victoria Centre for the launch of a new skincare range hailed a world first. More than 70 women, and men, waited outside the store ready for the 9am opening today .
First in the queue was student nurse Vee Kaur, of Wollaton, who arrived at 7.40am. The 24-year-old said: "I've come for the big reveal to see what it's all about. You need to take care of your skin. I think I'm getting to that kind of age where I need to use it now, some kind of anti-aging product, but I will probably be passing it down to my mum."
"It's important to develop these sort of products and help your skin weather the storm. First of all we need to teach the younger generation to care for their skin in a better way. I never had any of that." Last time Boots saw such a huge demand was in 2007 at the launch of the No 7 Protect & Perfect Serum, which sold out after an independent scientific study revealed it dramatically reduced wrinkles.
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