Lauren Manoogian Makes Clothes You Have to Feel to Believe

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Lauren Manoogian Makes Clothes You Have to Feel to Believe
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Lauren Manoogian is known for her knits, but their appeal isn’t obvious until you’re close enough to stroke them. Now she’s got her own store in New York, full of clothes that hit the hand like contact serotonin.

Lauren Manoogian is known for her knits — for her plush and loamy pull-overs, feather-soft trousers, and blanket skirts. These are oversize, in wool and alpaca that swaddle, and in shapes that skew archetypal and elven. There is a tabard. There is a poncho. There is a bucket hat that plops on the head like a tulip. She designs in colors so pale, and fabrics so hand-wash, that a subway seat looks like a threat.

When I meet Manoogian at her surprisingly huge, unsurprisingly white store on Broome Street, she’s accompanied by her romantic and business partner Chris Fireoved, 38. The couple live together in Bed-Stuy with their two dogs but on this day have just returned from one of many, many planned trips to Lima, where nearly everything they design is manufactured using Peruvian alpaca, wool, and cotton.

If you ask Manoogian why her clothes look the way they do, there’s a feeling of sitting down with an atomic physicist and asking them why big bomb go boom. She speaks in terms of “micro adjustments” and “micro changes,” like how the mill should wash their alpaca to adjust for unusual humidity. Even if she knows other people just see a gray sweater, she wants to “spend time dialing in the colors: ‘This gray is way too blue. It needs to be more brown.’ That’s the behind-the-scenes agony.

“‘Where does it go from here?’ is everyone’s natural question,’” says Fireoved. “At what point do things start to get watered down? How do we really learn to grow our team and work collectively?” They’re not comfortable with delegating, except maybe within their social circle; Manoogian’s friend Luren Jenison did the plaster finish on the walls, while the store’s architect, Rodrigo Santillán Barcellos, is a friend of Fireoved’s whom he met skating in Lima.

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