NBA stars LeBron James, Draymond Green, and Kevin Love all invested in a pro pickleball team
about a year ago—wants you to know that he believes he’s the best pickleball player out of a group that includes James, arguably the greatest athlete of our time, and fellow NBA players Draymond Green and Kevin Love, both potential Hall of Famers. While Rivera has never played James one-on-one in pickleball, the hybrid tennis/badminton/ping-pong activity that’s exploded in popularity during the COVID-19 pandemic, he swears he’s beaten Green.
There are currently some 5 million pickleball players in the U.S., according to SFIA data; participation jumped 39.3% from 2019 to 2021. Some 40% of pickleball players are under 35, according to SFIA. “Gone are the days ofMLP has set a goal for the sport to reach 40 million players by 2030.
The basic bet: that the millions of Americans who’ve picked up pickleball will look to MLP for inspiration. While, say, Major League Soccer struggles to attract mass viewership in the U.S., since American audiences have access to the Premier League and other top European games on their screens, MLP is positioning itself as best in class. “Major League Pickleball will be the highest level you can play,” says Rivera.
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