Soft drinks giants Red Bull recently bought a minority stake in Leeds United and be the club's front of shirt sponsor next season
Football finance expert Dan Plumley has hailed Leeds United for securing a “really significant” investment deal with Red Bull. The Whites announced a "multi-year" partnership with the soft drinks giants last week.
When asked about the deal, Plumley told MOT Leeds News: “It’s bigger picture isn’t it? It’s interesting timing considering the play-off loss, but also shows the value and the power that Leeds have still got despite that because it probably was a deal that was going to be done anyway. “When you look at that, we’ve not seen numbers but in terms of the stake and the sponsorship deal, it’s probably the biggest in EFL history.
“So it’s a really significant deal and it’s a testament to the ownership and the way that Leeds United want to go about their business in the future. It’s a really good bit of business in my opinion.”
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