One mum spotted the images in the latest issue of Lego Friends, a magazine that is targeted at girls aged between seven and 11
Lego has apologised after a magazine produced by the brand was called sexist because of a comic strip where a character says ‘a group of girls among researchers will stick out like sore thumbs’.
.One says: ‘I think we should secretly go to the meeting too, just in case Carter tries something sneaky.’ The other character responds: ‘You’re right, but we won’t be able to just walk right in. A group of girls among researchers – we’ll stick out like sore thumbs.’ The girls eventually decided to dress up as bakers and give out muffins as ‘nobody will suspect a thing.’The mum on Twitter was also concerned about images showing a group of girls dismissing science and saying it was boring so they wanted to do some baking instead.Tweeting at Lego and the group Let Toys Be Toys, who campaign to challenge gender stereotypes in toy marketing, the woman said: ‘Both my children love Lego, and this makes me want to run in the opposite direction.
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