LGN Louis Gabriel Nouchi Spring 2025 Menswear collection, runway looks, beauty, models, and reviews.
Someone up there must owe Louis-Gabriel Nouchi a favor, because minutes before the start of his show the weather transformed swiftly fromto a glorious Parisian summer afternoon.
, which chronicles the bizarre antihero arc of a scent architect, as they’re sometimes called these days, turned murderer. The key to the novel, said Nouchi, was the way smell can subtly be “the most imaginary of senses.” And subtle it was, at least as it pertains to LGN. Nouchi focused his palette on three colors: black, bone, and oxblood: “I wanted to do something more radical, limited colors with a focus on texture,” he said. There was a fantastic black jacquard with a hair-like wavy surface used for tailoring, a couple of leather pieces treated with wax to replicate the patina of a great vintage find, and some grease-coated denim, all delicate nods to carnality.
New this season was his expansion into womenswear. Last season Nouchi presented seven women’s pieces, this time around he made 27 in response to increasing demand. The women’s pieces worked best when they appropriated the broadness of the men’s tailoring and embraced its androgyny. His challenge will be to make his women’s looks as alluring as his menswear without making their sexiness feel gratuitous.
The surprise here was a debut partnership with Puma, which encompasses ready-to-wear and footwear. He also collaborated with a visual artist, Sasha Ferré, to create a painterly jacquard. And if that all wasn’t enough, Nouchi presented his collection for the Chinese brand Joeone, which he has been working with for a couple of seasons now, earlier this week. Nouchi has kept busy since January with his various projects.
Spring 2025 Menswear Runway_Review Runway
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