Lidl's Freeway Cola Truck will give away a range of festive food and goodies
Lidl has unveiled a Freeway Cola Christmas truck ahead of the festive season. The truck will tour Great Britain from November 14 until December 1 with all ages invited to soak up the atmosphere and grab some freebies during its visits. Lidl's Freeway Cola drink has been reimagined into a 15-tonne, 20-metre-long and five-metre-high truck to celebrate Christmas. The truck will hand out more than 2,000 'middle aisle' present boxes and an array of Lidl's festive food.
Lidl will then grant a number of them to help spread the festive spirit. Joanna Gomer, marketing director at Lidl GB, said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.
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