Lidl to remove cartoon characters from own-brand cereals to help parents buy healthy products
Lidl has said it will remove cartoon characters from its own-brand cereals to help parents buy healthy products.
It hopes that the rebranded packaging, to be introduced in the spring, will alleviate the pressure of children's"pester power".A group of MPs has previously recommended a ban on cartoons on unhealthy foods. Lidl said it will rebrand eight of its own-brand Crownfield products in total, including Choco Shells, which features two cartoon penguins on the box, and Rice Snaps, which is advertised with a grinning cartoon crocodile.
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