The supermarket chain is bringing its festive wine tasting in the dark event series Chateaux Noir event back to Glasgow. It sees guests immersed in total darkness for a series of brand-new blind tasting sessions.
A supermarket chain has announced the return of its thrilling festive wine tasting in the dark event series in Glasgow.
Guided by Richard, the event also hopes to help shoppers find their favourite flavour this festive season, as a quarter admit they find buying wine a stressful experience – with more than half agreeing there are too many options to choose from, and 46% don’t know how to identify a good bottle from a bad bottle. Another third simply don’t know where to start and 32% are simply bewildered by wine jargon.
Lidl GB Master of Wine Richard Bampfield said: “At Chateaux Noir, not only do we want to challenge preconceptions about affordable wine and prove to customers that great taste isn’t determined by premium branded price tags, but to open people’s minds and challenge what they think they know already about wine.
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