Great Wall Motor knows it must refine its cars to succeed in Europe, especially after its first failed attempt
The Chinese car market is the biggest in the world. Last year alone more than 30 million of them were registered - three times the number in Europe. That's not a surprise, of course: it's why European firms have long flocked to China to sell their wares. What might be news, though, is that China is home to 61 domestic manufacturers. Those brands are split among 18 different powerhouses, from the behemoths of Geely and BYD to the state-controlled Changan and SAIC .
Behind the scenes, GWM has also been fundamental in creating the next generation of one of the UK's biggest automotive names: Mini. As part of a £183 million joint venture, the BMW-owned brand's new electric Cooper and Aceman models are being built at the Chinese group's Zhangjiagang plant. This will cater for both the local and global markets before Mini's Oxford factory takes on European builds from 2026.
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