The advert featured the tagline: 'Because you never know who your doctor might be'
A life insurance advert featuring prolific serial killer Harold Shipman has sparked outrage online. The promotion ad by DeadHappy, which involved a picture of the prolific murderer, was dubbed 'despicable and unacceptable' by the great-grandson of one of Shipman's victims.
READ MORE Greater Manchester's worst rapist's release halted after backlash from victims and Deputy PM A tweet by Kathryn Knowles, founder of insurance broker Cura, said she would be reporting the advert to the Financial Conduct Authority and the advertising watchdog.
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