The upscale fitness company is trying to grow its brand by investing in America’s fastest-growing sport, pickleball.
Life Time fitness is trying to grow its brand by investing in America's fastest-growing sport, pickleball, and expanding its offerings.
"This partnership highlights the extraordinary growth of these sports and brings together the best in athletic apparel with the best in tennis and pickleball experiences," said Celeste Burgoyne, president of Americas and global guest innovation at Lululemon.Such clubs are looking for creative new ways to get America moving again as the fitness landscape has evolved post-Covid.
Agassi recently started playing pickleball, which is a lower impact sport, after racking up years of wear and tear on his body from his illustrious tennis career.
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