Accenture hits WWD's Sustainability Summit 2024, in a sprint showing how artificial intelligence and generative AI are changing retail's game.
Indeed, Standish is right. With all the recent hype about chatbots and machine-made text and images, one might think data science and machine learning are completely new to brands. They’re not — but recent breakthroughs are bringing smarter, faster and more powerful tools to the table.
To illustrate, Standish offered three examples. The first paints LLMs as the new shopping influencers. It also means that brands should think about whether to give LLMs access to their content, scrape the website or find their inventory and pricing. This deserves serious consideration, because this is how the bots link brands to conversations and recommendations.
In essence, genAI can shorten the sampling cycle and prove sell-throughs, which minimizes the waste or over-runs that go to landfills.
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