Caitlin Clark has helped increase the popularity of women's basketball, and the amount of money bet on it
Led by fascination with basketball star Caitlin Clark, interest in — and betting on — women's sports is surging. Clark, who made her professional debut Tuesday with the WNBA's Indiana Fever, helped generate record-breaking levels of viewership and wagering on the NCAA women's basketball tournament, and money is pouring in from gamblers eager to bet on her pro career.
If someone comes in amid the excitement of March Madness, how do you continue that?” The answer, many of the country's top sportsbooks say, is to offer the same kinds of bets on women's sports that they do for men's. Most were offering numerous performance-based bets, called proposition or “prop” bets, on what Clark would or would not accomplish in her first professional game Tuesday night. .
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