‘Like Uber, but for cremations’: I created a $2m funeral startup – and became a monster

The company I founded in my 20s exploited vulnerable people for profit. I was a merchant of death, and a charlatan

A few years ago I sat on the phone, as a first-time CEO of a funeral startup in my 20s, trying to convince a woman to buy a $1,799 necklace filled with her mother’s ashes.

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