BREAKING: Coca-Cola has announced plans to scrap Lilt after almost 50 years. It'll be relaunched as Fanta Pineapple & Grapefruit.
We are saying goodbye to one of the most loved soft drinks after almost 50 years on the market.
Lilt, owned by Coca-Cola, has been sold under the advertising slogan ‘the totally tropical taste’ since the 1970s.Former Love Island contestant, Georgia Townend, was one of those Lilt fans left reeling.‘Our beloved Lilt has succumbed to gentrification of the worst kind.’ But all is not lost as Coca-Cola confirmed the soft drink will be relaunched under a new name – Fanta Pineapple and Grapefruit.The Fanta flavour is said to have ‘the same totally tropical taste’ as Lilt.
‘Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to packaging and logo,’ said Coca-Cola Europacific Partners. ‘Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one went as far as producing their own news broadcast-style video.’
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