Jo Callow and her brother-in-law Joe won a whopping £100,000 on Ant & Dec's Limitless Win. They shared their experience of the thrilling quiz show and the emotions of keeping their win a secret.
Jo Callow is still reeling from her incredible success on Ant & Dec 's Limitless Win . The 38-year-old from Wirral appeared on Saturday's edition of the popular gameshow alongside her brother-in-law, Joe. The two put in an amazing performance as they bagged a whopping £100,000 cash prize on the quiz that sees contestants take on a never ending money ladder.
The episode was filmed in October 2023, but this weekend's broadcast brought back all the emotions from that day at ITV studios, especially since Jo hadn't been able to tell a soul about how much she'd actually won until after the show had aired. The Merseyside native, who works as head of brand and communications for an insulation manufacturer, told the ECHO in an exclusive interview: 'We've been sat on this big secret. We're not allowed to say anything about the outcome and that was really good because everyone went through it with us at the weekend.' Jo hosted a watch along party with family and friends for Saturday's broadcast and was delighted she managed to resist temptation and stay tight-lipped on how it all panned out. She added: 'We did a predictions board so that people could come and guess and see what they thought we were going to get. We knew it would be an exciting episode once it came out and I just wanted people to live it the way we did. 'Seeing everyone's reactions and cheering, gasping and thinking, 'what have you done?' It was worth it.' The episode was jam-packed with memorable moments as the team almost undone all their hard work with a question on how many times the word 'Jolene' appears in the lyrics of the 1973 Dolly Parton classic song of the same name. The two answered 10 and nearly lost all their lives when the correct answer was revealed to be 31. Although Jo laughed, the incorrect response will 'haunt forever', the team had already secured their goal of a six figure sum by this point and were just relieved to remain alive in the gam
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