The Argentine footballer has picked up more than 57 million likes for his collection of photos.
When it first appeared it seemed to be some kind of protest vote against celebrity - people were urged to engage with the picture in the hope of toppling the then-record holder, Kylie Jenner.The make-up mogul previously took the record for her 2018 photo announcing her baby Stormi, which has since collected 18 million likes.
Jenner was the first woman to get 300 million followers on the social media site - a milestone also achieved by Messi.There was a lot of speculation about who was behind the @world_record_egg Instagram account and how it managed to attract so many likes so quickly. Some said it was a marketing ploy from a large company that had bought followers - but British advertising executive Chris Godfrey, along with two others, and that their sole purpose was to get as many likes as possible.
But while the egg overtook Jenner's record - totalling as many as 56 million likes at the time of writing - it has finally been surpassed by a rival with several world records in his own right: Lionel Messi.
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