As big spenders such as Amazon and Spotify fill our ears with more commercial, celebrity-driven fare, can grassroots, diverse shows survive?
he British Podcast Awards were different this year. Held in a south London park, they had a boutique festival feel, with wristbands and tokens for drinks, an open-sided tent for the actual awards, and people lounging on blankets in front of the stage. There were also sponsor areas – those small, picket-fenced areas where invitees could drink and mix with brand bigwigs. Awards are expensive to stage, and to give any sort of a professional sheen, money is needed.
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