Live-stream shopping, which rose to popularity during the pandemic, is expected to sustain the e-commerce momentum with brands now turning to Chinese short-form video app TikTok given its over 40 million Filipino users, an industry player says.
Live-stream shopping, which rose to popularity during the pandemic, is expected to sustain the e-commerce momentum with brands now turning to Chinese short-form video app TikTok given its over 40 million Filipino users, an industry player said on Tuesday.
M-Commerce CEO Michael Cordoviz expressed optimism that the Philippines has “the potential to lead the online retail and live-selling industry in Asia and the world.”
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