The cheese company brochure cover from 1905 Pic: Preston Digital Archive Whereas Walton-le-Dale born Joseph Livesey (1794 -1884) is best known as a social r
Whereas Walton-le-Dale born Joseph Livesey is best known as a social reformer, he was also a businessman. In 1816 he went into partnership with John Toulmin and founded Livesey and Toulmin Cheese Merchants. The shop had extensive cellars and was situated at 81 Fishergate. Livesey was also a publisher and began The Preston Guardian newspaper in 1844 using funds from the cheese business.Livesey and Toulmin Cheese Merchants was founded in 1816.
Joseph Livesey was more than just a moral crusader, he was a writer and publisher. From the 1830s onwards he published various temperance movement magazines, with the Preston Temperance Advocate being one. This was monthly and priced at 1d. Notably, this was the first temperance magazine to be published in England.
In 1844 Livesey founded The Preston Guardian, which was partly funded by profits from the cheese business. The newspaper did not make any money for three years. However, he persevered and by 1854 it was the ninth best-selling provincial newspaper in England. In 1859 he sold the paper to George Toulmin, the son of John his business partner, for a sum equivalent to £1 million today.John Toulmin was born in 1790 and died in Preston in 1870.
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