There's more to creating a menu than just listing food.
That’s understandable, since his career started in brand marketing, where he worked on accounts such as Quaker Oats, Cap'n Crunch and Gatorade before launching OxiClean with his father from the family garage in Littleton. And his family loved Zaidy’s, the local Jewish deli that was located in Cherry Creek and had been a Colorado staple since 1985.
The bar worked with Orr Design to create a menu that looks like an old-fashioned treasure map, with its Singapore Sling and Mai Tai sitting on the"Isle de Classicos" while the Trouble in Paradise cocktail — winner of the 2022 Dining Out Ritual Cocktail competition — appears in the"Port of Punch Bowl." The menus themselves look like, and have unintentionally become, keepsakes; laughing, Martinez admits that patrons often sneak them out of the bar.
“Sexy Pizza is a very fun, funky brand. They gave me baselines of wanting forest creatures and the brand palette being bright pinks and greens and oranges,” Waugh says. The owners “like the cult-classic kind of movies and sci-fi, so I just took all those influences. But the number-one thing is to be able to read the menu. From there it’s kind of just working around and zhuzhing it up, making it look appealing.
Nana’s previous menus were leather-bound and reminiscent of traditional, formal Chinese restaurant menus. Now there are QR codes taped to every table, which has had benefits beyond eliminating waste. “Our customer base really enjoys the fact that they get to see pictures of the food,” Deicola notes. Since the change, the ordering process has sped up by several minutes per table, and sales of particularly visually appealing dishes, such as stir-fried green beans and crab wontons, have surged.
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