The video-sharing platform is launching its new podcast feature in the UK before the end of the year.
YouTube’s UK and Ireland boss has insisted there will always be a future for long-form videos despite increasing competition from the likes of TikTok
She said YouTube Music is rolling out its new podcast feature in response to increasing demand for podcasts from younger viewers, who she stressed are not turning their backs on longer-form content. Speaking on the launch of YouTube’s latest UK impact report, Ms Lomax said: “Generation Z have really embraced the podcast, but they’re not 60 seconds.”
The research, conducted by Oxford Economics, found that more than 65,000 creators and partners in the UK receive income linked to their YouTube presence, with over a third of British creators who earn money from YouTube saying it was their main source of revenue. Ms Lomax said YouTube has been using AI since 2017, including to help develop content moderation in the battle against misinformation, something that is becoming increasingly important in the area of health and in particular ahead of upcoming elections in the US and UK.Echoing recent comments from YouTube chief executive Neal Mohan, she said the industry is “at a critical inflection point” with AI.
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