LORD ASHCROFT: My surveys differ from those of most pollsters in that I ask people how likely they think they are to vote for each party on a 100-point scale.
Lord Ashcroft is an international businessman, author, philanthropist and pollster. His research can be found at. Follow him onPolitical polling is as much an art as a science. In the past few days, we have seen Labour leads as high as 27 percentage points and as low as 12. What is going on?
And in this group, seven out of ten say that, although they’re dissatisfied, they would rather have a Conservative government than a Labour one. Read More Tory lead over Reform reduced to just TWO points in devastating new poll conducted after Nigel Farage returns to take the reins to heap pressure on Rishi Sunak If, on the day, these voters back Rishi Sunak in the polling booth, the Labour lead narrows from 24 points to 15.
For the Conservatives, the potential range is bigger, though their floor is very low indeed unless something dramatic happens. At this stage, even on their best day, the Tory ceiling is well below the Labour floor. If, on the day, these voters back Rishi Sunak in the polling booth, the Labour lead narrows from 24 points to 15
In my focus groups conducted around the country, the 2019 Tories have been scathing about the Government’s record, pointing out that, after 14 years, it has no one to blame for the state of the country but itself. People will be especially wary of promised tax cuts.
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