Love Island 2022 will see contestants ditching fast fashion in favour of second hand clothes.
In last year's, Brett Staniland – a sustainable fashion advocate and model – was the first contestant to challenge the show's unsustainable attitude to clothes. He told“Before I entered the villa, I was offered £500 to spend with the show’s sponsor […] Once I was inside, I was delivered duffel bags full of free clothes every three or four days, which I also declined. It was mind blowing to see so many clothes worn once and then discarded. The show is symbiotic with fast fashion.
He added, “I would love to see more sustainably minded contestants on the show to take this progress further. Maybe the winner will become a brand ambassador for Ebay instead of Boohoo.”Alexandra Fullerton The collaboration follows new research and data from eBay, which reveals that UK shoppers are becoming increasingly conscious of fast fashion. A fifth of Brits admit that they buy more second-hand fashion compared to two years ago and reveal on average, that 16% of their wardrobes are made up of pre-loved clothes. The research also indicated that those aged 18 to 34 have the highest average percentage of second-hand clothes in their wardrobe , nearly double that of over 55s .
Jemma Tadd, head of fashion at eBay UK discussed the collaboration, saying, “We’re so excited to partner withand its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping – even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction.
“We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time.”If the show can't learn from its tragic past, and if we can't learn to be kinder, should it really continue?
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