The ratings decline comes amid suggestions that the ITV dating show has lost some of its appeal.
Furthermore, the public had already voted for the initial pairings as series 10 got under way in Mallorca, overseen by presenter Maya Jama.
The girls were dared to reveal if they were unhappy with their partners, and producers also kept the new contestants on their toes by revealing the first bombshell. Love Island faces competition from a newer crop of rivals like BBC Three's I Kissed a Boy, the UK's first gay dating show.Referring to the diversity of Love Island contestants, Verdier wrote: "Anyone who didn't fit the gym-honed body type seemed to have missed the plane, along with a single contestant who'd strayed from the super straight road.
"Perhaps they'd all run to the loving arms of Dannii Minogue for the warmth and charm of I Kissed A Boy .": "It was all very copy and paste unfortunately - it seems Love Island needs that overdue format shake-up right about now." She added that there were some funny "unscripted moments that can't really be forced, and we can only hope that there will be more gems heading our way over the next - potentially very long - eight weeks".
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