The launch episode hit 5 million views.
The series as a whole has already been viewed a staggering 32 million times and the launch narrowly missed out to Eurovision for the highest number of television viewers for people aged 16-34 with a total of 1.8 million viewers.
Such high ratings are hardly surprising considering the exciting first week we've seen in the villa, which included a shock exit, multiple recouplings and even an ex-partner entering the mix.villa after only a few days. He was coupled up with Gemma Owen in the launch episode, but after one day Gemma was chosen by Davide Sanclimenti in a recoupling twist.
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