In an effort to ditch its 'fast fashion' image and be more eco-friendly, the reality dating series is dressing its contestants in 'pre-loved clothes' from eBay. LoveIsland
Love Island
In previous series, dresses and other new items of clothing would sell out in minutes after appearing on the show. “My concern with it is: what happens next year?” she added. “Will eBay be sponsoring it for the years to come or will it just be another fast fashion retailer next year?”While awareness is increasing of climate change threats, Martin-Woodhead said her research has found people need personal incentives to shop in a more sustainable manner.
She said she was surprised not to have heard any discussion on the show about the new partnership. “I just hope that they mention it more, and more people go to reusing and reselling and rebuying,” Leyland added.advertising boost is second-hand fashion marketplace Vinted. She said several retailers have sustainable collections – featuring items made with recycled plastics – but that these“Sometimes people feel like it’s a bit of greenwashing,” she said.
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