Brand and popular culture expert Nick Ede reveals that Gemma Owen's plans after Love Island will not include Luca Bish. Read more on heatworld.
Now with more than a million Instagram followers to her name – along with a famous dad in, and a growing swimwear brand – there have even been predictions that Gemma could be “the next Molly-Mae Hague”, with sources saying that she plans to become a respected businesswoman like the 23-year-old former Islander. And brand and popular culture expert Nick Ede tells heat Gemma is on track to make it big.
“Obviously, for Gemma, it was a strategic move to go on Love Island. Being the daughter of a very famous footballer, it was quite risky because Michael’s got a reputation, to protect, too, and I think in the beginning, people felt thatmaybe she might tarnish it, doing various different things on TV. But, actually, she’s come across really well.”
Nick continues, “She’s pretty astute. She was an influencer before she went into the villa, so that set her up to understand exactly what the best things are for her to do. One of the most strategic things is that she has her lifestyle/swimwear brand, and I can see that getting bigger because of the way she’s been on the show.
“She’s gorgeous and she’s got a great personality. She’s a girl-next-door-type who, I think, will appeal to a lot of people. She isn’t contentious,” Nick says. “But she may not have seen some of the negativity surrounding Luca’s comments.
But whatever happens for the pair, Nick is sure we’ll see big things from Gemma. “I think Gemma has longevity,” he says. “She has the family power behind her . And, like Molly-Mae, she ticks a lot of boxes. She’s more savvy than some of the girls who just want fame.
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