I was there for the early days of the brilliance of Fred Sternburg, when he was publicizing club fights in places like the Pikesville Armory, where he searched far and wide for a phone line for me to send my column about the fight he had convinced me to cover. He found one in the guard shack outside.
I was there when Sternburg’s career as a boxing publicist took off after he promoted David Tua’s fight with heavyweight champion Lennox Lewis and he even had me thinking Tua could win.And I was there when his publicity campaign helped make Manny Pacquiao boxing’s biggest star, culminating in the Filipino’s showdown with undefeated Floyd Mayweather.
One of the first calls Sternburg got when his election was announced was from his mentor and former employer, 96-year-old Washington public relations icon Charlie Brotman, who was with his friend, television reporter Chris Gordon. “Charlie kept spelling his name to me and I said, ‘Charlie, I know how to spell your name.’ Chris says, ‘No, he’s just trying to tell you how many times he wants you to mention his name in your speech.
It also led to a big payday and a main event fight for Coley against Oscar De La Hoya in Madison Square Garden in February 2000. Coley was knocked out by De La Hoya in the seventh round.
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