Tigers coach gave in-depth interview with Baton Rouge TV station on Tuesday
The question was about defensive line recruiting, but Brian Kelly turned it into something of a mission statement regarding NIL.
“We were in the market in recruiting in the transfer portal, looking for defensive linemen,” Kelly said. “It hasn’t fared very well, quite frankly. Because we’re selling something a little differently and that is — we want to recruit, we want to engage, build relationships, develop, retain, and have success.
That’s apparently no longer good enough in the NIL area, however. Rather than receive NIL opportunities such as endorsement deals and autograph signings once they’re already on campus, recruits now want cash up front.
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