Golden Goose is debuting its latest bags with a co-creation pop-up at Neiman Marcus’ Dallas outpost.
Mounting a pop-up space it calls “bag lab” inside the luxury department store’s North Park location, the shoe label will offer its customers a chance to customize the new bags with charms and accessories from Tuesday through April 1.’ “retail-tainment” strategy, geared at innovating the in-store shopping experience. It entails working with brands and designers to deliver imaginative experiences and presentations for shoppers that go beyond the usual retail theater.
The Vita squared, trunk-like style and the 24/7 tote with a detachable leather pouch round off the lineup. The co-creation project has been a key customer journey tool for the brand, increasingly implemented across touchpoints and merchandise categories. It was introduced in 2022 when the company unveiled its first Forward Store in Milan and was initially targeted at sneakers.Golden Goose was established in 2000, and is best known for its successful Superstar sneakers and intentionally distressed styles.
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