The success of teenager Luke Littler has seen interest in darts explode, with an increase in viewing figures, ticket sales and media coverage.
the life of Luke Littler and the sport he loves has been transformed. Viewing figures, ticket sales and social media interest have rocketed. Darts has hit the bullseye.
With his nickname 'The Nuke' on his purple and yellow shirt and the Alexandra Palace crowd belting out his walk-on song, Pitbull's tune Greenlight, he became an instant hit. Electric on the stage, calm off it. The down-to-earth teenager celebrated with a kebab and computer games. He turned 17 later in January but was he too young for the demanding event over 17 Thursday nights in 17 locations? He ended up winning the whole thing, and hit a nine-dart finish against Humphries in the final.
On the back of his success, Littler darts, boards, cabinets, shirts are being snapped up in big numbers. "When I played darts as a child, I was quite embarrassed to tell my friends what my hobby was. All these kids playing darts now are pretty popular at school. It's a bit rock 'n roll and recognised as a cool thing to do."
"They will change their rules in the next 12 months probably for certain areas having alcohol, and we'll take darts there and have a party in Saudi," he said.
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