Chip Wilson’s son has visions of turning his legal drugs business into a tripped out version of Lululemon’s global yoga apparel empire.
founder Chip Wilson, went one step further. Not satisfied with simply “feeling amazing” and not being hungover, he decided to become one of the world’s first psychedelics tycoons.
These psychedelic capsules, which will in many cases be blended with non-psychoactive mushrooms like reishi and lion’s mane—so-called adaptogens said to help stave off neurodegenerative decline—may replace antidepressant drugs. Some registered psychiatrists are already rumored to be prescribing psilocybin microdoses under the table.
Wilson, an amiable, firm handshake kind of bro, is dressed as if he could have just come out of the high-octane functional exercise class taking place in the adjoining gym studio . He speaks like an entrepreneur—all “phases” and stock prices—but there is also a boyish enthusiasm underpinning an ambition to emulate his father which is bare for the world to see. According to Optimi’s promotional material, he “bears the weight” of his family legacy.
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