The LVMH sponsorship is on display throughout the 2024 Paris Olympic Games, which officially kicks off on Friday.
LVMH's sponsorship deal took a year of negotiations and ultimately landed at about $160 million of investment from the parent company of brands like Loewe, TAG Heuer and Dom Perignon.
"It's not mainly to show the brands. It's to show the spirit, the spirit of our group and the spirit of the country," said Arnault."We show the power of this country in the world."For the first time a luxury brand is an Olympic sponsor. And it's not just one brand, it's the empire of The partnership is on display throughout the 2024 Paris Olympic Games, which officially kicks off on Friday.
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