Defining the News
A photograph taken from a helicopter on July 26, 2024 shows an aerial view of The Louis Vuitton building and the Pont Neuf bridge during the opening ceremony of the Paris 2024 Olympic Games in Paris. Paris, France—LVMH’s high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raised the possibility it could cause problems for the International Olympic Committee with their long-term sponsors.
The global exposure could not come at a better time for the group after they announced earlier this week their half-year net profit slid 14 percent. “LVMH got a massive free global ad last night and other partners are all going to be asking, how did that work?” “I can’t remember in an International Olympic Committee – IOC Opening Ceremony a branded moment like Louis Vuitton today in Paris. Their trunks were an integral part of the story,” he said on social media.
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