Just in time for Sober October, M&S Food has added nine new launches to its popular range of low-alcohol tipples this week including four new 0.5 per cent spirits distilled with real botanicals, as well as seasonal favourites like mulled wine and Bucks fizz.
The expanded selection of delicious low-alcohol drinks has been specifically designed to offer the same great flavour as the regular versions while keeping alcohol content in check. The 25-strong line-up now includes low-alcohol alternatives to M;ɪmp;S’s much-loved cocktail tinnies, alongside lagers and ales, top-quality sparkling teas, and even a hopped tropical sour kombucha.
The increasing demand for great-tasting booze-free options comes as a quarter of respondents said they have purchased a no- or low-alcohol alternative before, though four in five claimed they would be open to buying one in the future. The majority said this would tend to be on an occasion when they were driving or consciously trying to make healthier choices, though more than quarter also said they would do so just to try something new or a bit different.
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