Marks & Spencer is offering its full food range online for the first time from today in a tie-up with Ocado
as the company seeks to accelerate its transformation under a"never the same again" strategy prompted by the pandemic.as consumer shopping habits are transformed by the virus.Stuart Machin, managing director of M&S Food, said:"Taking our full food range online for the first time is transformative."
Meanwhile, Waitrose has invested in an expansion of its standalone online operations and is stressing the exclusivity of lines such as Duchy Originals via its own platform. Last week the supermarket, which is part of the John Lewis Partnership - also struggling in the face of the pandemic - announced a trialOcado boss Tim Steiner has fired a parting shot at his former partners, taking aim at an ad by Waitrose marking the end of the tie-up that pledged:"We'll take it from here."
Mr Steiner told The Sunday Times:"Well, they can't take it from here because they don't have the technology, the infrastructure or the systems."
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