The past week has been a whirlwind for Mac McClung — and for his agent Daniel Poneman, who's having his Jerry Maguire moment. Can the hype translate into dollars, or more importantly, an NBA career for the slam dunk champ? ✍️ jon_greenberg
Poneman wasn’t interested in talking about the financial rewards coming his client’s way. Though Poneman can joke about facilitating a shoe deal for McClunghe became a household name for his leaping ability, he also knows that the new Puma contract is a good thing for his client. The shoe company certainly got its money’s worth.
At the end of the dunk contest broadcast, Smith joked that people would only care about McClung for 48 hours. It’s a cynical opinion, but he wasn’t necessarily wrong. Fame can be fleeting. The retweets eventually die down. The world moves on. But while you might think Poneman should go for the quick money, he’s sticking to a different plan. He believes in McClung.
“After the dunk contest was over, my email and phone were exploding with every opportunity under the sun,” Poneman said. “The situation Mac is in, we’re filtering opportunities and picking ones that align with who he is and how he wants to represent himself.” Poneman is more worried about McClung’s branding these days than his own. His agency is so new it doesn’t have a name, website or email address. After fighting so hard to get to this point, Poneman is fine with taking it a little slower these days.“With this new venture, I don’t know if I’m going to name it,” he said. “I’m Daniel Poneman. I’m a basketball agent. I represent athletes and I’m good at that.
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