The Mode of One collection is a contemporary line targeted to the 25- to 40-year-old, individualistic man
On Thursday, the retailer officially launched Mode of One, a collection targeted to the 25- to 40-year-old man who is comfortable in his own skin and isn’t ashamed to express his individuality.
She said the way these men dress “tells the story about who they are. They see their style as their calling card — it defines not where they are today but where they’re going.” Erusha-Hilleque said key pieces include the knits such as the T-shirts offered in three fits: slim, classic and oversize, as well as denim and bottoms in athletic, relaxed and straight fits. Some of the pieces are distressed or laser-treated.She also pointed to the fleece joggers, suit bottoms and “disproportionate amount of layering pieces” as key to the collection.
All of these brands are “younger in feeling,” Archibald added. “We serve a diverse customer and our commitment is to bring him the best and most relevant product. We’re building a wardrobe for the under-40 customer and Mode of One is a powerful, dynamic brand for the customer who has expressive style.”
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