The 98th Macy's Thanksgiving Day Parade captivated a record-breaking 31.3 million viewers across NBC and Peacock, featuring performances by top stars like Jennifer Hudson and Cynthia Erivo.
The 98th annual Macy's Thanksgiving Day Parade was a spectacular event that took the entertainment world by storm, with a record 31.3 million viewers tuning in. This year's parade featured standout performances by EGOT winner Jennifer Hudson , Billy Porter, and Wicked 's Cynthia Erivo , along with electrifying dance numbers that kept fans glued to their screens. Among these, 23.6 million viewers watched live on NBC , marking a 10% increase from last year’s record of 28.5 million viewers.
The 18-49 age group was particularly engaged, achieving its highest ratings since 2021's New Year's Rockin' Eve
Macy's Thanksgiving Day Parade Jennifer Hudson Wicked Cynthia Erivo NBC Record Viewers 98Th Annual Parade
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