Lv Xiaolei of Shanghai Fashion Week has mapped out plans for the relaunch of Shanghai Fashion Designer Association to support local designers.
, and for the past 10-plus years has been responsible for repositioning Shanghai Fashion Week to become a key industry event and a major trade and ordering platform in Asia.
Initiated designers will also enjoy perks such as funding and a preferential hukou policy, which is a household registration system that determines where residents can access education, housing and welfare services., Shanghai’s oldest waterway in the heart of the city. The space, a former private member’s club, will also serve as a salon space for industry events.“We want to help connect the dots and unveil the collaborative process behind the finished product showcased on the runway,” said Lv.
Lv also thinks it’s time for local designers to reorient themselves around a more localized market narrative. “It’s more about making less money compared to the booming years before COVID,” said Lv. “If they see this through, I think they will forge a new path. To be honest, the economic situation is not the only factor at play here. We’ve seen so many brands shut down at their prime, so it’s up to the designers themselves to find new meaning and purpose to keep going.”
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