Madewell’s SVP of Denim Design, Mary Pierson, shared the four denim trends that will be big for summer 2024, including straight-leg jeans, white wide-legs, flares, and relaxed denim shorts.
Kaelin is a commerce writer for InStyle, covering fashion, beauty, and celebrities. She got her start at Fodor’s Travels, where she worked as a staff writer. As fashion and beauty writer, Kaelin taps into her extensive retail experience, finding the season’s best products for InStyle readers.to get a discount on them). Before that, I was always someone who could never find the right style: the denim I tried always squeezed, gapped, snagged, and, ultimately, left me feeling super defeated.
White denim is, of course, in for summer, but Pierson even suggests that the classic color be paired with a breezy, oversized leg. Wide-leg jeans “embody that effortless summer vibe,” she said, explaining that they offer a “relaxed and chic aesthetic” and breathable comfort for warm weather. The silhouette finished in an optic white is the epitome of chic summer dressing.
While Pierson says that this year is all about classic, tried-and-true silhouettes and colors, there’s another style she told me is major for 2024: Flare jeans, a look we’ve seen celebrities includingrock. She credited the style’s trendiness to the rise in popularity of the Western aesthetic, but added that they’re more than just checking off a trend—the style is also incredibly flattering and “an instant leg-lengthener.
Summer denim isn’t complete without a short hem, and Pierson noted that she’s seen major traction around roomier styles, telling me that the brand’sare already becoming a shopper-staple. The roomy fit makes any top look instantly cooler, and as someone who's never loved pairing cut-offs with tight denim, I’m all for it. , which they say offers the perfect amount of coverage: you can bend over without things getting too cheeky but it’s not a full bermuda-length.
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