Bear Brand celebrates Mother’s Day through a campaign spelling out the true value of Ma or Mama for a child to be matibay.
The word itself begins with Ma, just fittingly so that a child’s tibay begins with her -- everyday she gives her child tibay through a glass of BEAR BRAND to equip him with nutrients for strength and immunity, and likewise she gives her full love and support for her child enables him to face the world.She literally puts MA in MATIBAY. “Ma” and Tibay are inseparable, hand-in-hand they strengthen and build up the Batang Matibay .
The celebration of Ma in Matibay spread through influencers like Cyrille Jade Reyes , Lorraine Pagdato , and Angelica Solis as well. Inspired by the powerful one syllable, influencers used words around them with Ma syllable to creatively greet their Matibay mothers this Mother’s Day. A simple ode to say that Ma’s contribution to Tibay is undeniably everywhere, and in all of us.May everyone seek out the Tibay giving Ma’s in their life. Take a moment to stop and say, ‘Ma ikaw ang Ma sa Matibay.
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