The new shop has an array of clothing from American sports.
The store, which specialises in officially licenced and branded headwear, is now open and Katie Broome, marketing manager at Telford Centre, said: “The variety of choice that Lids brings is very exciting.The store includes an extensive and exclusive range of hats, jerseys and apparel and designs featuring teams and players from across a vast array of sporting fan favourites including National Football League , Major League Baseball , National Basketball Association and National Hockey League .
This store will feature Lids’ signature Custom Zones, allowing consumers the opportunity to custom-embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs. “Lids is excited to join Telford Centre and bring additional sports and fashion headwear and appareal to the mall,” said Britten Maughan, president of Lids.
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