One coastal village has even drawn comparisons to the Maldives on social media due to its scenic parasols, wooden jetties and crystal-clear waters
Albania - often referred to as 'the Maldives of Europe' - has been tipped as the next big Mediterranean holiday hotspot by TUI's boss. The country is gaining popularity as a cost-effective alternative to traditional holiday destinations.
Sebastian Ebel, TUI's chief executive, spoke highly of the country in an interview with The Independent, stating that there are vast travel opportunities to be explored. He said: "I'm a big fan of Albania and I think we should and could do more. It's on our agenda to look at it. I think the prospect is huge and I wouldn't be surprised if we start a significant programme there.
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