73% people don’t know what to do in a spiking situation
Malibu has launched a new campaign with five simple steps people should take if they or a friend has had a drink spiked. The simple steps have been included as part of a new campaign I Got You B.A.B.E.S fronted by Amber Davies and Munya Chawawa .
The campaign includes content that distils the five research-based steps to ensure they are as memorable as possible. "Malibu is training people across the country and partnering with venues to make sure friends never feel alone on nights out, we all want to embrace the good times and enjoy nights out with our huns!”
To create a safer nightlife environment, Malibu has also partnered with the Where You At app to sponsor Popworld venues across the UK to install the app, which helps people find their friends inside busy venues on a night out completely offline. You can also send a PING notification inside the venue as a safety net.
Liam Murphy, Brand Director at Pernod Ricard UK, said: "To build on our Good Vibes Only campaign launched last year, we want to create a lasting impact with the I Got You B.A.B.E.S campaign. As a brand, Malibu celebrates living in the moment, embracing the good times and above all enjoying nights out with friends safely. It’s been great to have Munya and Amber at the forefront of this campaign to share our messaging and raise awareness of what to do in a spiking situation.
Malibu Campaign Drink Spiking Awareness Steps I Got You B.A.B.E.S Amber Davies Munya Chawawa
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