A generative AI voice will substitute for the actor in the BBC documentary production.
Sara Poyzer, an actress who starred in the stage production of Mamma Mia! for over 10 years, will be replaced by AI in an upcoming production for the BBC. “Sobering…” said the star in response to a crass email from producers posted in a tweet Tuesday. “Sorry for the delay,” said a producer via email. “We have had the approval from BBC to use the AI-generated voice so we won’t need Sara anymore.
” “This is awful,” said one actor. “It’s so out of order - shameful,” said an artist on Instagram. “There needs to be transparency so we can choose to avoid watching/listening to such shows.” The BBC came under fire recently for using generative AI to promote Doctor Who. In that case, the company used AI to create emails and images to promote the popular series. However, the company decided to stop injecting AI into Doctor Who after an immediate and fierce backlash from fans.
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